In today’s fast-paced environment, users expect intuitive, efficient experiences with minimal friction. Creating products and services that are user-friendly and responsive to customer needs is essential for enhancing satisfaction and driving engagement. Start your journey toward delivering seamless, accessible experiences with our User Research and Design services, which ensure every touchpoint is tailored to meet the evolving expectations of your users.
The benefits to you with user-friendly products and services
Enhanced User Experience
By understanding user behaviours and preferences, we design products that offer an optimal user experience.
Informed Decision Making
Our research provides valuable insights that inform design decisions, reducing the risk of costly redesigns.
Increased User Satisfaction
Products designed with user needs in mind result in higher satisfaction, loyalty and people like the products.
Compliance with Standards
Align with GDS principles where appropriate for trusted and reliable service delivery.
Competitive Advantage
Gain a competitive edge by offering a product that stands out for its user-centric design.
Inclusivity
Ensuring accessibility and usability for diverse populations, including people with disabilities and those from various cultural and socio-economic backgrounds.
How do we do it?
Discovery Phase
In the Discovery Phase, we begin by engaging with stakeholders to understand the project’s goals, constraints, and overall vision. This phase is crucial for laying the foundation for a successful project, as it involves gathering qualitative data through user interviews and quantitative data through surveys. The insights gained here are invaluable in shaping the direction of the project, ensuring that we are aligned with both your business objectives and the needs of the end-users. However, it is possible in Discovery to stop a project, based on our findings, or alter the initial scope of the project.
Research Phase
We love research. It allows us to delve deeper into understanding the user experience. We utilise a wide array of methods to identify any pain points. Through our experience and knowledge, we can also include a competitive analysis to understand the industry landscape and uncover opportunities for differentiation with you. We can help you to develop detailed user personas based on our findings, which serve as a guide for design decisions. Additionally, we optimise your information architecture and content of existing systems using performance and behavioural analytics to create efficient user journeys that meet your specific goals.
Design Phase
During the Design Phase, we translate research requirements into tangible design solutions for your business. We begin with options analysis, where we evaluate and rank design options to ensure the most appropriate outcomes for you. Low-fidelity wireframes are developed to map out the basic structure and layout of the product. We embrace a collaborative approach to UI/UX design, and involve you in the process while we gather feedback from multiple stakeholders. Prototyping allows us to visualise the user flow and experience before finalising the design.
Implementation Phase
The Implementation Phase is where the design comes to life. With a wealth of product development and product management experience, we can be completely embedded into your development team ensuring that the design is implemented accurately and effectively. To maintain consistency and efficiency, we utilise Agile/Lean methodologies and leverage reusable components and standardised guidelines. Our team remains available for ongoing design support, addressing any queries that may arise during the development process. This phase ensures that the final product not only meets but exceeds expectations, delivering a user-centric experience.
Let's get you started!
Schedule a chat with us today and learn more about how we can help you.
Alternatively you can contact us via email for furthur details.
This privacy notice for Plexus Digital Ltd. describes how and why we might collect, store, use, and/or share your information when you use our services, such as when you: visit our website.
1. WHAT INFORMATION DO WE COLLECT?
We do not collect sensitive information, and we do not knowingly collect information from people less than 18 years old. The information that we do collect is as follows: a. Information automatically collected. Some information - such as your Internet Protocol (IP) address and/or browser and device characteristics and location - may be collected automatically when you visit our website. This information does not reveal your specific identity (like your name or contact information). This information is primarily needed to compile statistics about how our website is being found and used, and also to maintain the security and operation of our services.
In all cases, the data collected is only the minimum required to conduct our business in a way that has a valid legal basis (see below).
2. HOW DO WE PROCESS YOUR INFORMATION?
Technical data that is automatically collected may be used by us to analyse how the website is being found and used, and to evaluate the effectiveness of our marketing campaigns. It is not used by us to build a personal profile.
3. HOW DO THIRD PARTIES PROCESS YOUR INFORMATION?
Although we do not use automatically collected visitor data to build a personal profile on you or identify you personally, Google, which provides the analytics service that collects the data, will do this. If you are logged into a Google account on your device, it will associate your data with the identity details that you have given to Google. What is done with that data will depend on the preferences you have expressed in the privacy settings of your Google account. If you are not logged into a Google account, the data will be associated with a unique identifier given to your browser or device.
For further details about how Google uses your data please see Google's privacy policy and this statement about Google Analytics Privacy.
4. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?
The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. As such, we will always rely on one of the following legal bases to collect and process your personal information:
Consent. We may process your information if you have given us permission (i.e. consent) to use your personal information for a specific purpose. You can withdraw your consent at any time.
Performance of a contract. We may process your personal information when we believe it is necessary to fulfil our contractual obligations to you, including providing our services or at your request prior to entering into a contract with you.
Legitimate interests. We may process your information when we believe it is reasonably necessary to achieve our legitimate business interests and those interests do not outweigh your interests and fundamental rights and freedoms. For example, we may process your personal information for some of the purposes described in order to: Analyse how our services are used so we can improve them to engage and retain users Evaluate our marketing activities
Legal obligations. We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are involved.
Vital interests. We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.
5. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
We may share your data with third-party vendors, service providers, contractors, or agents ('third parties') who perform services for us or on our behalf and require access to such information to do that work. We have contracts in place with our third parties, which are designed to help safeguard your personal information. They commit to protect the data they hold on our behalf. The categories of third parties we may share personal information with are as follows: Data Analytics Services
We do not sell your data to third parties or allow third parties to contact you without your permission.
We may also need to share your personal information in the following situations: Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
6. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
A cookie is a small file that might be placed on a computer or similar device when you visit or interact with a website. We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information about visitors to our website.
The following table indicates which cookies we are using and what they do.
Cookie
ID
Purpose
Google Analytics
_utma
Google Analytics
Google Analytics
_utmb
Google Analytics
Google Analytics
_utmc
Google Analytics
Google Analytics
_utmz
Google Analytics
These cookies are used to collect information about how visitors find and use our site, which we use to help improve it. Cookie warning cc_cookie_accept This simply stores your acceptance of the warning about cookies on the website home page. Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to reject cookies or install a browser extension to reject cookies. Your browser will also have a tool to remove cookies that have already been set. If you choose to remove cookies or reject cookies, this could affect the functionality of parts of our website. To opt out of interest-based advertising by Google, see the privacy preferences in the settings of your Google account.
7. HOW LONG DO WE KEEP YOUR INFORMATION?
We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
8. IS THE INFORMATION ACCURATE AND UP TO DATE?
We are legally obliged to ensure that the information we have on record is accurate and up to date. If your details have changed since we were last in touch with you, you are kindly requested to notify us of the new details so we can update our records.
9. HOW DO WE KEEP YOUR INFORMATION SAFE?
We have implemented appropriate and reasonable technical and organisational security measures to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our services is at your own risk. You should only access the services within a secure environment.
10. BREACH NOTIFICATION
If we hold records of your personal data and we become aware of a data breach, we will endeavour to inform you of this within 72 hours.
11. WHAT ARE YOUR PRIVACY RIGHTS?
In the European Economic Area (EEA) and the United Kingdom (UK), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; and (iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your personal information. You can make such a request by using the contact details provided below to contact us. We will consider and act upon any request in accordance with applicable data protection laws.
If you are located in the UK and you believe we are unlawfully processing your personal information, you also have the right to complain to the Information Commissioner's Office. You can find their contact details here: https://ico.org.uk/make-a-complaint/. If you are located in the EU and want to make a complaint, see this list of European Data Protection Supervisors. If you are located in Switzerland, here are the contact details of the Data Protection Commissioner. Withdrawing your consent: If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us using the contact details provided below. However, please note that this will not affect the lawfulness of the processing before its withdrawal, nor will it affect the processing of your personal information where there are lawful grounds other than consent.
12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
If you have questions or comments about this notice, you may contact our Data Protection Officer (DPO), David Ruddy, by email at [email protected], or by post to:
50 Seymour Street, London, England, W1H 7JG
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